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Run time:
90 min.
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USA
Milk in the Land tells the disquieting untold story of North America's staple beverage. Farmers, activists, ethicists and historians detail milk's fascinating birth as a replacement for breast milk and booze, and its subsequent evolution into a massive industry. Milk is much more than a mere refreshment, it is also a powerful symbol of America, the embodiment of progress and perfect health. Animation and collage bring milk ads and slogans to life, while stop-motion and time-lapse effects add visual tremor to this history of greed versus need. Behind the images of idyllic pastoral landscapes and happy cows lurks the reality of mechanized milking machines and genetically engineered animals. Yesterday's land of plenty has been transformed into today's land of waste in this truly haunting portrait of industrialization.
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